Change the way you look and things and the things you look at change. BOLD Law. Your #1 job as a Realtor is to Lead Gen, yet it usually ends up at the bottom of your to-do list. Without the lead gen, you have no leads, no appointments, no contracts, no closings, and no money. Instead of saying I have to lead gen – reframe it by saying I get to talk to people today to see how I can bring them value and help them with a need.